Activision CEO Talks Infinite Warfare Backlash

by on 05/06/2016

Reveal trailers are truly a first look into the world that game developers are giving us with their titles. And as the old saying goes, “You never get a second chance to make a first impression.” For the recent Call of Duty: Infinite Warfare, the reveal trailer may have been gorgeous, but it wasn’t well received by fans.

In fact, at the time of this writing, it’s the most disliked trailer video that has ever been put on Youtube. Activision CEO Eric Hirshberg has released a statement on the negative reaction, and notes that though the gaming community is passionate about what they want in Call of Duty, that Activision knows how to make the franchise feel new and fresh while also giving what the fans want.

“We know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.

The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions on line, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. Views of the reveal trailer… are up and, in fact, the number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.”

Hirshberg finished up by noting that the last thing his team wants to do is stay stagnant.

“What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.”

Call of Duty: Infinite Warfare arrives November 4th.

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