Destiny Ships $500 Million

by on 09/10/2014

According to Activision, Destiny had  shipped $500 million worth of Destiny to retailers and other first parties, which would make it the biggest new franchise launch in video game history.
Activision hasn’t revealed how many of those units shipped to retailers were sold to consumers, but it looks like Bungie’s shooter is on track to be a massive hit.
“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard in a press release. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.  The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”   
Activision has reportedly invested $500 million in the Destiny franchise. Another quote from the release seems to refer directly to people that doubted that big budget.
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”

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