This new ad for Dying Light, Techland’s upcoming zombie fighting game, plays out like any of dozens of self-congratulatory promotional videos from games companies. With one twist. It’s all about Steve, the game’s “zombie consultant” who happens to be a zombie.
The funny video shows how having a real zombie on staff helps make the game’s zombies more authentic, as Steve is their guide for zombie behavior, visuals and sounds. With just a few unfortunate drawbacks.
Dying Light is out Jan. 27 on Windows, PlayStation 3 and 4, and Xbox 360 and One. You can check out the game’s Steam page here.