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Fortnite Disnet Injects $1.5 Billion in Fortnite

Discussion in 'Battle Royale and Video Games' started by Warner Williams, Feb 12, 2024.

  1. Warner Williams

    Warner Williams Moderator
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    As one of the world's largest entertainment companies, Disney has invested $1.5 billion into game developer Epic Games, and the investment will focus on Fortnite, Epic Games' well-known battle royale title.

    The deal has two major components. The first is a partnership in which Disney IPs and characters will be featured in an all-new games and entertainment universe. The second is Disney becoming a shareholder in Epic Games.

    Disney's newly announced 'universe' will be connected to Fortnite, likely leveraging Fortnite's built-in map creation tools and world-building capabilities to create Disney-themed metaverse-like experiences.

    In the past, esports stakeholders have taken advantage of Fortnite's world-building capabilities. One example is Complexity’s partner GameSquare's collaboration with Mastercard.

    The South Korean esports organization Gen.G and Crocs also engaged in a similar activation in 2017.
     

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