Sledgehammer Promises No Bullshots From Call of Duty: Advanced Warfare

by on 07/10/2014

Hey, remember those first screens and video of Watch Dogs? And how they looked a lot nicer than the finished product? That’s what they call a bullshot, and it’s a common industry practice to pump up hype for a game by presenting it as if it would look on some impossibly high end hardware, not what it’s actually targeted for.
Call of Duty: Advanced Warfare developer Sledgehammer Games has promised that’s not what you’re seeing in the early media for Advanced Warfare, such as the eight minutes of Xbox One footage screened at E3. What you see is what you’ll get, Sledgehammer Co-Founder Michael Condrey told OXM.
“We’ve always had a commitment to delivering at target spec,” Condrey said “We’re not a studio that’s just going to go out and show off some flash in the pan, high-end PC demo that we’re never going to be able to put on a console.”
The current gen console that has most struggled with graphical parity on multi-platform games has, let’s face it, been the Xbox One. Condrey said that even though development of Advanced Warfare started before the Xbox One was released, the team has been in close contact with Microsoft to make sure the game will look and run well on it.
“We worked very closely with Microsoft throughout the whole three years to understand where they were going and stay right in parallel. As [co-founder Glen Schofield] said, nothing’s effortless, but Microsoft was a great partner to Call of Duty.”

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